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How to Write Successful Fundraising Letters

Warwick, Mal (Book - 2008)
How to Write Successful Fundraising Letters
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You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out
Authors: Warwick, Mal
Title: How to write successful fundraising letters
Publisher: San Francisco, CA : Jossey-Bass, c2008
Edition: 2nd ed
Characteristics: xviii, 310 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Notes: Includes index
ISBN: 9780787999087
0787999083
Branch Call Number: 658.15224 W268h 2008
Statement of Responsibility: Mal Warwick
Subject Headings: Direct-mail fund raising Nonprofit organizations Finance
Topical Term: Direct-mail fund raising
Nonprofit organizations
LCCN: 2007046925
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app16 Version Arkelstorp Last updated 2014/10/16 16:12