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Prospect Research for Fundraisers

The Essential Handbook

Filla, Jennifer J.

(Book - 2013)
Average Rating: 3 stars out of 5.
Prospect Research for Fundraisers
Print
Essential tools for implementing right-sized prospect researchtechniques that help nonprofit organizations reach theirfundraising goals Written especially for front-line fundraisers, ProspectResearch for Fundraisers presents a practical understanding ofprospect research, prospect management, and fundraising analytics,demonstrating how research can be used to raise more money. Filledwith examples, case studies, interviews, and stories, this uniquebook is structured around the fundraising cycle and illustrates themyriad of current and ever-changing prospect research tools andtechniques available to boost an organization's fundraisingeffectiveness. From essential overviews to how-to-search skills, this practicalbook gives development officers the tools to understand how to useprospect research in ways that best fit their goals for each stageof the fundraising cycle. Provides practical insight to understand the best use of eachprospect research tool and technique Features a companion website with a variety of online tools tohelp readers implement key concepts Part of the AFP Fund Development Series Prospect Research for Fundraisers provides fundraiserswith an understanding of what prospect research is and whichresources are available to small organizations that have limitedinternal capacity, medium-sized organizations building capacity,and large organizations wanting to maximize their strengths. Itoffers a practical understanding of the relevant tools at thedisposal of development officers and managers responsible forhiring, outsourcing, purchasing, managing, and implementingprospect research within their organizations.

Series that include this title

Publisher: Hoboken, New Jersey :, John Wiley & Sons, Inc.,, [2013]
ISBN: 9781118297391
1118297393
Branch Call Number: 658.15224 F48p 2013
Characteristics: xxii, 216 pages : illustrations ; 25 cm
Additional Contributors: Brown, Helen E. 1963-

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