Algorithms of Oppression

Algorithms of Oppression

How Search Engines Reinforce Racism

Book - 2018
Average Rating:
Rate this:
"In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem. Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, especially women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance--operating as a source for email, a major vehicle for primary and secondary school learning, and beyond--understanding and reversing these disquieting trends and discriminatory practices are of utmost importance."--Page 4 of cover.
Publisher: New York :, New York University Press,, [2018]
ISBN: 9781479837243
Branch Call Number: 025.0425 N752aL 2018
Characteristics: xv, 227 pages : illustrations ; 23 cm


From the critics

Community Activity


Add a Comment
Apr 03, 2019

While waiting on hold for this, you might enjoy related ideas in Weapons of Math Destruction. It comes from the what's-behind-big-data and what-trains-algorithms perspectives. The modern-day version of garbage-in-garbage out is not just dangerous to individuals, but entire segments of society. What's behind Google's identifying Black men as gorillas? What does your credit score have to do with why you aren't getting that job? Why won't you ever know the (intentionally secret) data that drives the (intentionally secret) decision-making process?

This isn't conspiracy theory - it's an investigation into how the assumptions and experiences of people who work on these problems affect the design decisions they make, written by the PhD data scientist behind Highly recommended.

Apr 03, 2019

Interesting to see that Safiya is speaking at the UK National Archives this week . There is a You Tube version of her presentation
I have the book on hold and look forward to reading it.

Dec 26, 2018

Why did I expect the Internet to be different from automobiles, television or global commerce? It is a tool to make money for and represent the values of the people who control it. The stuff about reducing disparities and spreading democracy was just marketing candy. If I eat the candy, I get the stomach ache.

Noble uses compelling examples of racially and sexually biased search results and introduced me to a new perspective on the digital divide. Ironically, during the week that I read this book, the U.S. Senate heard testimony from the GAFAM representatives on allegations of liberal bias in the Internet. Will the author's case for discrimination be frozen into yet another front of the cultural trench war? Noble offers promising solutions at multiple levels of engagement: posting egregious search results to raise awareness, using alternative search engines to promote diversity, getting a degree in sociology and applying for a job at Google to change the system from within. She challenged my assumptions and broadened my understanding.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at TCCL

To Top