How Every Great Company Listens to the Voice of the CustomerBook - 2006
For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Now, at last, the company has created the definitive book on how to boost profits by increasing customer satisfaction. Satisfaction opens the vault on years of J. D. Power data, quantifying the elusive links between satisfaction and customer loyalty, market share and profits.
Publisher: New York : Portfolio, 2006
Branch Call Number: 658.8343 D432s 2006
Characteristics: xxi, 266 p. : ill. ; 24 cm