If your phone or email notification preference has changed, please log in at http://opac.tulsalibrary.org/patroninfo and click “Modify Info” to update your account.

How to Write Successful Fundraising Letters

Warwick, Mal

Book - 2008
Average Rating: 1 stars out of 5.
How to Write Successful Fundraising Letters
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out

Publisher: San Francisco, CA : Jossey-Bass, c2008
Edition: 2nd ed
ISBN: 9780787999087
Branch Call Number: 658.15224 W268h 2008
Characteristics: xviii, 310 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add a Notice

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Find it at TCCL