The Filter Bubble

The Filter Bubble

[what the Internet Is Hiding From You]

Audiobook CD - 2011
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The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
Publisher: [Old Saybrook, Ct.] : Tantor Media, Inc., p2011
ISBN: 9781452631813
1452631816
145260181X
9781452601816
Branch Call Number: COM 004.67 P218f
Characteristics: 7 sound discs (480 min.) : digital ; 4 3/4 in
Additional Contributors: Heyborne, Kirby
Tantor Media

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JudithE
Nov 24, 2012

Highly recommended. Fascinating info re how the search results we see are different from those another person sees, even if we are searching for exactly the same terms, and how that changes our perception of the world. I found enough in this book to think about giving it to techie friends for Christmas.

t
tj_is_cool
Jul 17, 2012

Very well written book about what Google, Facebook and other search engines / online sites are hiding from the users.

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