The Psychology of PersuasionBook - 2007
Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
Publisher: New York : Collins, c2007
Edition: Rev. ed. 1st Collins business essentials ed
Branch Call Number: 153.852 C48i2 2007
Characteristics: xiv, 320 p. : ill., ports. ; 21 cm
Alternative Title: Psychology of persuasion
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