Brilliant Marketing

Brilliant Marketing

What the Best Marketers Know, Do and Say

Book - 2012
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Marketing has never been so important because business has never been so competitive."Brilliant Marketing"shows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers.

Brilliant outcomes:

- Understand the ideas, actions, campaigns that make a real difference.

- Get a complete marketing skill-set to seduce and inspire.

- Be a master of strategy - from thinking to planning to execution.

Publisher: Harlow, England ; New York : Pearson, c2012
Edition: 2nd ed
ISBN: 9780273768180
Branch Call Number: 658.8 H146b 2012
Characteristics: xvi, 320 p. : ill. ; 22 cm


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