Breaking Out

Breaking Out

How to Build Influence in A World of Competing Ideas

Book - 2013
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How do you gain influence for an idea?

In Breaking Out , idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"--including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano ( French Women Don't Get Fat ), TOMS founder Blake Mycoskie, and many others--can help you take an idea public and build influence for it.

It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public--yet much harder to gain influence. But it can be done.

Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out--by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades.

If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way--this book will get you started on the journey to idea entrepreneurship.
Publisher: Boston, Massachusetts :, Harvard Business Review Press,, [2013]
ISBN: 9781422172803
Branch Call Number: 658.4 B979b 2013
Characteristics: 252 pages ; 25 cm


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Oct 06, 2013

I do not agree with sbkbpl comment at all!. It is a fascinating book about getting your ideas out there. If you do not want to do that the book is a great source of knowledge about peoples ideas that went public affecting and changing other people's lives forever for instance : Eckhart Tolle with his book " The Power of New" .
Amazing, that the author makes his living by helping to produce and deliver great ideas to the public.

sbkbpl Aug 13, 2013

For those who consider themselves to be future Malcolm Gladwells, Stephen Coveys and TED speakers.


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