"For the small business owner, every dollar you can save by reducing costs goes directly to the bottom line in increased profits. This book details over 2,000 specific ways that your company can reduce costs. This is not a "theory" book; there is practical advice on thousands of innovative ways to cut costs in every area of your business. Not only is the idea presented, but the pertinent information is provided such as contacts and Web sites for companies, products, or services recommended. These insider techniques and tips have been gleaned from successful business operators and tested in real-life business applications. You can put this information in place today to reduce expenses and expand profits. This step-by-step guide will take the mystery out of how to reduce costs in several critical areas: office, advertising, benefits, software, operations, marketing, compensation, Web site, labor, insurance, training, mailing, cost of goods sold, human resources, accounting, hundreds more! Book jacket."--BOOK JACKET.