Duct Tape Selling

Duct Tape Selling

Think Like A Marketer, Sell Like A Superstar

Book - 2014
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"The popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model--where marketers owned the message while sellers owned the relationships--on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery"--
" A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model-where marketers owned the message while sellers owned the relationships-on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery"--
Publisher: New York :, Portfolio/Penguin,, [2014]
ISBN: 9781591846338
1591846331
Branch Call Number: 658.8 J268d2 2014
Characteristics: 248 pages ; 24 cm

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