Persuasive UX: Ethics of Persuasive Design

Persuasive UX: Ethics of Persuasive Design

Website or Online Data - 2014
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Many companies use psychology to make us feel good about doing what they want us to do. Sound dark? It can be. But persuasive design can also be used for good. In this course, author Chris Nodder explains how you can integrate persuasive design into your products ethically and responsibly. He explores persuasive design's roots in the science of behavior, and shares some examples of effective and acceptable use. In the end, you'll have a better understanding of how to motivate and persuade your users—without misleading them.
Learn how to motivate your users to act and engage them with your UX designs—without misleading them.
Publisher: Carpenteria, CA, lynda.com,, 2014
Copyright Date: ©2014
Additional Contributors: lynda.com (Firm)

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