What Customers Crave
How to Create Relevant and Memorable Experiences at Every TouchpointeBook - 2016
The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: -Gain invaluable insights into who they are and what they care about -Use listening posts and Contact Point Innovation to refine customer types -Engineer experiences for each micromarket that are not only exceptional, but insanely relevant -Connect across the five most important touchpoints -Co-create with your customers -And much more When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.
Publisher: [S.l.] : AMACOM, 2016
Characteristics: 1 online resource